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Why More Leads Don't Always Mean Better Sales
By @thecallstandard
What Lead Volume Hides About Buyer Outcomes When a campaign generates a high number of leads, it is tempting to call it a success. More leads should mean more sales, right? Not necessarily. The relationship between lead volume and actual buyer outcomes is often weaker than marketers assume. A campaign can flood a sales team with contacts, yet deliver very few people who are ready, willing, and able to buy. This gap between volume and quality is where many advertising budget
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